IF YOU'VE GOT THE BALLS...

Sony has got balls. 250,000 'superballs' shot from cannons flying down a San Francisco street can be quite dangerous, but director Nicolai Fuglsig thought this was a brilliant way to express that the Sony Bravia LCD TV is 'like no other'. The crew had to be equipped with safety helmets and protective shields to film this beautiful flood of colour. Check out the gallery and the behind the scenes for a look at how this was accomplished. Make sure to watch both the 60 second commercial and the 3 minute extended version.

Reposted via Industrial Brand Creative.