ORBIT WHITE GUM COMMERCIAL
THE MONKEY REPORT - ON THE SET:
The folks at Wrigley's have done a fantastic job with the marketing of their Orbit White gum. The Step into The Bright campaign was really unique, as is a recent commercial that I had the pleasure of working on. The concept basically revolves around a man who is driving and becomes so enamored with how white his teeth are that he drives through a museum. Watch it now.
Now that you have watched it, I want to point out that the live action footage was filmed in Prague while the museum footage was filmed in a studio in Vancouver. Don't believe me? Look at the photos. The set was 13 feet long. It took a handful of guys 28 days to build and it looks amazing! Precise calculations for positioning the camera and getting the perfect angles as well as great post production allowed the miniature footage to blend seamlessly into the live action material for a great commercial.