ORBIT WHITE GUM COMMERCIAL
THE MONKEY REPORT - ON THE SET:
The folks at Wrigley's have done a fantastic job with the marketing of their Orbit White gum. The Step into The Bright campaign was really unique, as is a recent commercial that I had the pleasure of working on. The concept basically revolves around a man who is driving and becomes so enamored with how white his teeth are that he drives through a museum. Watch it now.
Now that you have watched it, I want to point out that the live action footage was filmed in Prague while the museum footage was filmed in a studio in Vancouver. Don't believe me? Look at the photos. The set was 13 feet long. It took a handful of guys 28 days to build and it looks amazing! Precise calculations for positioning the camera and getting the perfect angles as well as great post production allowed the miniature footage to blend seamlessly into the live action material for a great commercial.
Labels: commercial
3 Comments:
Who is the guy in the commercial?
1) PLEASE explain what is up with the bent camera lens! How does that work?! Why cant you just bring the camera down lower?
2) Any idea the name of the Oribt White spokeswoman? I'd love to know more about her.
No idea on the who the talent is that appears in the commercials, howver I can comment on the camera set up. To answer your question, no you cannot just lower the camera because the height of the lens is too high and at its lowest, it will not give the desired effect. The lens is a special system that allows the camera to get into positions that it would not normally be able to get into. For example, 2 inches off the surface. This is achieved by using the snorkle with an elbow at the end which the lens itself fits into. The system used for this commercial is so specialized that one can adjust the horizon, rotate the 360 degrees, and do some other pretty amazing stuff including some interesting things with perspective, as done here, making miniatures look real.
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